AGm nominee & voting details
We elect our 2024 & 2025 Directors to our Board at our upcoming AGM on Nov 29th! We have closed the nominations and would like to thank all of you who bravely submitted your applications by November 20th. We have some awesome candidate bios below for our members to review before the meeting! For those who cannot attend the meeting in person, there are proxy forms available and details on how to complete and submit them below. There will be no virtual viewing or voting for our AGM, but for those that can attend SORCA will provide a drink ticket and some appy’s (so you should probably come!).
nominee bios
director of fundraising and membership
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My mountain bike affair began over 13 years ago, starting with my baptism-by-fire tenure as Executive Chair of the Mountain Bikers of the Central Okanagan (MTBCo) in Kelowna where our team was responsible for granting Section 57 (park status) to the Gillard mountain network and the creation of the Kelowna Skills Park in Rutland. From there, I forayed into the mtb world professionally beginning with trade show work for PinkBike at Sea Otter, then in various sales and marketing roles for brands such as Ryders Eyewear (sponsorship, trade shows, sales coordinator), Easton Cycling/Race Face (marketing coordinator, sponsorships, trade shows) and Global Business Development Manager for a DTC European road bike company. Today, I work with data and IT teams to create insightful digital reports for senior management of a global multi-billion dollar beer company. I moved to Squamish in 2012 and have raced and volunteered for several SORCA events. I've been waiting a very long time to get involved on the back-end with SORCA; I'm excited to start this new chapter.
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My name is Jackie McKinley, and I am an outdoor enthusiast who is passionate about the Squamish community, our trails and the role SORCA plays in ensuring both are around for folks to enjoy for many years to come. This year, I am excited to be running for a second term as the Director of Fundraising and Membership. I am eager to continue leveraging my skills and experiences to enhance the membership experience, strengthen community ties, and drive successful fundraising initiatives that will enable SORCA to continue its invaluable work. Over the past two years, I have chaired the SORCA Membership, Volunteering, Fundraising (MVF) Committee, and I am proud of all that we have accomplished. From creating and implementing an annual community survey, launching new membership types, applying for countless new grants, piloting Tap to Donate devices, to hosting our first volunteer appreciation event, we have grown membership to record number, diversified our revenue streams, and created a sub-committee focused on the volunteer experience. This work has not only deepened my understanding of our community dynamics but it has also instilled in me a profound appreciation for the transformative power of our mountain bike community. I am confident in my ability to continue in this role and commit another two years to supporting SORCA and this great community. A little bit about me: I am a dynamic impact professional with years of experience in corporate community giving. I have a keen sense for developing authentic, purpose-driven strategies and scalable partnerships that drive collaborative impact. Known for my creative outlook, building energetic environments, and my growth mindset, I am a self-starter who isn’t afraid to change up the status quo. During my time at MEC, I launched a $1M Social Impact program, which included the development of new community partnerships and sponsorships with 11 national non-profit and charity organizations including Parks Canada, POW Canada, the Association of Canadian Mountain Guides (ACMG) and the Alpine Club of Canada (ACC). Since then, I have been at companies such as BCAA and Aritzia where I have led the community impact strategy with focuses on employee engagement, impactful giving and advocacy. Currently at Aritzia, I execute multi-million-dollar product donations, large cause marketing campaigns, and I lead the internal volunteer program. Having this corporate perspective has proven to be beneficial as I understand both sides of funder/non-profit relationship and can better position SORCA as an appealing non-profit partner. I also have an extensive background in corporate impact marketing and communications, a crucial skill in bringing impact to life. I am grateful for everything I have learned during my time on the board thus far. It is truly incredible what this small organization accomplishes and how well it represents our community and our world class mountain biking network. I hope to be given the opportunity to continue contributing to our trails through a SORCA board position – I feel like I am just getting started.
director of risk management
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Volunteering with SORCA as the Director of Risk Management for the past two years has been a rollercoaster ride. My mission in this role? It's simple: to make sure our adventures on the trails are more about thrill and less about spills. Reducing risk isn't just about insurance policies (although, trust me, I've delved deeper into policy documents than most mountain bikers into their favorite trails). It's about crafting policies that make risk reduction a front-and-center act, with roles clearly defined—think of it as a trail map for safety, ensuring everyone knows which path to take. My journey from crunching actuarial numbers to consulting and now steering an Insurtech venture has been a crash course in, well, crashes. Learning the ins and outs of insurance has been as exciting as it sounds—I'm practically a walking encyclopedia on everything you didn't know you needed to know about insurance. Now, recent firsthand experiences have given me a taste of adrenaline in a whole new way—thanks to a not-so-fun mishap that necessitated a visit from the SAR superheroes. It's underscored the dire need for meticulous planning. Let's just say, I'm all about making sure we've got the best plan in place for every twist, turn, and unexpected cliffhanger on those trails. Here's to strapping in for another exhilarating two years, where my goal is to ensure every rider in Squamish enjoys the thrill of the ride, minus the unplanned flying lessons. Together, let's navigate the trails with safety as our compass and adventure as our guide.
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Matthew has been a passionate mountain biker for over 25 years, starting racing XC in Quebec in the late 90's. He has spent over 20 years working as a paramedic, bike park patroller, and educator, and more recently has been working for a company that provides risk management, emergency response plan creation, and medical services for the MTB industry. He is passionate about understanding and managing risk for coaches, recreationalists and organizations through proper training, insurance, and policy and procedures. A longtime SORCA member, he is stoked to take on a larger role in helping his community manage risk.
Director at large (electing two)
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I have been on the SORCA board for two years as a Director at Large, and this past year served as both the Vice President and the Chair of the Events Committee. My key contributions have been helping to deliver over 40 SORCA events to the Squamish community, leading SORCA's involvement in putting on the Tour de Squamish, and leading the advocacy work for both the Cheekeye Debris Flow Barrier and the updated Trail Policy for crown land being developed by Rec Sites & Trails BC. If re-elected, my top priorities next year will be to deliver an expanded calendar of high-quality SORCA events in collaboration with community sponsors, continue the advocacy work to protect all of Squamish's trail network, expand SORCA's capacity with more volunteers, paid staff, and funding, continue investing in trail maintenance and the volunteer trail building community, and build a new 3yr strategic plan that reflects SORCA's growing and changing membership.
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Hi! My name is Rosemarie (or Rose). I have been very involved with SORCA over the past two years. In 2022, I partnered with SORCA for my thesis to look at what motivates SORCA’s volunteers and how SORCA can improve their volunteer experience. Over the past year, I volunteered as a member of SORCA’s Volunteer Committee to implement these recommendations. This included re-strategizing SORCA’s volunteer experience, rewriting the dig day and event volunteer language to be more informative and beginner-friendly, creating a volunteer newsletter, and planning the volunteer appreciation party. This year, I have also spent many hours in the dirt including six days of trail maintenance and event volunteering. I’m extremely dedicated and have diligent follow-through. I’ve also recently joined the Advocacy committee and have been a seasonal staff member in the past. I have experienced many aspects of SORCA’s initiatives and know how to make things happen. In my spare time between volunteering and mountain biking (haha), I work as a leadership, teamwork, and negotiations instructor at Capilano University. Next year, SORCA will be updating its updating strategic plan. I want to see SORCA commit to specific goals to increase the diversity of attendees, racers, and volunteers. I hope I can help riders of all different abilities, ages, backgrounds, etc. feel welcome at SORCA’s events and dig days. Leveraging my background in education, I would also like to help fellow members learn about the land they are riding on, what is affecting our trails, and how they can protect and give back to the trails in their own time.Description text goes here
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My work experience has revolved around working with brands, from Apple, lululemon and more recently outdoor gear and travel company evo. All of my career has been centered on leading and developing humans, growing brands and connecting to passionate communities. Recent experiences have included expanding community skate programs, leading 100+ women on all women's ski days with many being the first time they have ever put on ski boots, and various mentoring initiatives. I am most excited about being able to apply my experience growing brands, to helping grow SORCA's contributions to the community of riders in Squamish.
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Originally from Vancouver, Maddie has been calling Squamish home for the last 4.5 years. She works at a public health foundation, where she collaborates with the Marketing & Communications and Fund Development teams to advance the health and well-being of our communities across BC. With a Bachelor of Arts degree with a double major in Environmental Studies and Anthropology, along with a Master’s degree in Intercultural and International Communication, Maddie’s professional background spans diverse sectors including government and social enterprise. However, her passion lies within the non-profit sector and hopes to contribute her fundraising experience to support SORCA in achieving their strategic goals. Maddie is excited about the opportunity to join the SORCA board to create a positive impact and give back to the mountain biking community.
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This coming year will mark 25 Years of volunteer trail development and volunteer trail maintenance just in Squamish. In recent years I have built Squamish its first Jump Park and paved pumptrack at no cost to the community. Not that long ago I traveled the world trail building, constructing segments for the top riders and designing mtb events that helped create modern day slopestlye and was part of the original freeride movement.
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My name is Jackie McKinley, and I am an outdoor enthusiast who is passionate about the Squamish community, our trails and the role SORCA plays in ensuring both are around for folks to enjoy for many years to come. This year, I am excited to be running for a second term as the Director of Fundraising and Membership. I am eager to continue leveraging my skills and experiences to enhance the membership experience, strengthen community ties, and drive successful fundraising initiatives that will enable SORCA to continue its invaluable work. Over the past two years, I have chaired the SORCA Membership, Volunteering, Fundraising (MVF) Committee, and I am proud of all that we have accomplished. From creating and implementing an annual community survey, launching new membership types, applying for countless new grants, piloting Tap to Donate devices, to hosting our first volunteer appreciation event, we have grown membership to record number, diversified our revenue streams, and created a sub-committee focused on the volunteer experience. This work has not only deepened my understanding of our community dynamics but it has also instilled in me a profound appreciation for the transformative power of our mountain bike community. I am confident in my ability to continue in this role and commit another two years to supporting SORCA and this great community. A little bit about me: I am a dynamic impact professional with years of experience in corporate community giving. I have a keen sense for developing authentic, purpose-driven strategies and scalable partnerships that drive collaborative impact. Known for my creative outlook, building energetic environments, and my growth mindset, I am a self-starter who isn’t afraid to change up the status quo. During my time at MEC, I launched a $1M Social Impact program, which included the development of new community partnerships and sponsorships with 11 national non-profit and charity organizations including Parks Canada, POW Canada, the Association of Canadian Mountain Guides (ACMG) and the Alpine Club of Canada (ACC). Since then, I have been at companies such as BCAA and Aritzia where I have led the community impact strategy with focuses on employee engagement, impactful giving and advocacy. Currently at Aritzia, I execute multi-million-dollar product donations, large cause marketing campaigns, and I lead the internal volunteer program. Having this corporate perspective has proven to be beneficial as I understand both sides of funder/non-profit relationship and can better position SORCA as an appealing non-profit partner. I also have an extensive background in corporate impact marketing and communications, a crucial skill in bringing impact to life. I am grateful for everything I have learned during my time on the board thus far. It is truly incredible what this small organization accomplishes and how well it represents our community and our world class mountain biking network. I hope to be given the opportunity to continue contributing to our trails through a SORCA board position – I feel like I am just getting started.
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My mountain bike affair began over 13 years ago, starting with my baptism-by-fire tenure as Executive Chair of the Mountain Bikers of the Central Okanagan (MTBCo) in Kelowna where our team was responsible for granting Section 57 (park status) to the Gillard mountain network and the creation of the Kelowna Skills Park in Rutland. From there, I forayed into the mtb world professionally beginning with trade show work for PinkBike at Sea Otter, then in various sales and marketing roles for brands such as Ryders Eyewear (sponsorship, trade shows, sales coordinator), Easton Cycling/Race Face (marketing coordinator, sponsorships, trade shows) and Global Business Development Manager for a DTC European road bike company. Today, I work with data and IT teams to create insightful digital reports for senior management of a global multi-billion dollar beer company. I moved to Squamish in 2012 and have raced and volunteered for several SORCA events. I've been waiting a very long time to get involved on the back-end with SORCA; I'm excited to start this new chapter.
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Volunteering with SORCA as the Director of Risk Management for the past two years has been a rollercoaster ride. My mission in this role? It's simple: to make sure our adventures on the trails are more about thrill and less about spills. Reducing risk isn't just about insurance policies (although, trust me, I've delved deeper into policy documents than most mountain bikers into their favorite trails). It's about crafting policies that make risk reduction a front-and-center act, with roles clearly defined—think of it as a trail map for safety, ensuring everyone knows which path to take. My journey from crunching actuarial numbers to consulting and now steering an Insurtech venture has been a crash course in, well, crashes. Learning the ins and outs of insurance has been as exciting as it sounds—I'm practically a walking encyclopedia on everything you didn't know you needed to know about insurance. Now, recent firsthand experiences have given me a taste of adrenaline in a whole new way—thanks to a not-so-fun mishap that necessitated a visit from the SAR superheroes. It's underscored the dire need for meticulous planning. Let's just say, I'm all about making sure we've got the best plan in place for every twist, turn, and unexpected cliffhanger on those trails. Here's to strapping in for another exhilarating two years, where my goal is to ensure every rider in Squamish enjoys the thrill of the ride, minus the unplanned flying lessons. Together, let's navigate the trails with safety as our compass and adventure as our guide.Item description
Voting Details
There will be no virtual voting or viewing of the AGM. For those in attendance, voting will be done by blind ballots. For those unable to attend and looking to submit a proxy, you will need to print, fill out and sign the proxy form, which is to be given (hard copy) to an active SORCA member (or Board of Director NOT up for election) who is attending, SORCA members attending the meeting are allowed to be the proxy holders of up to 5 individual proxy forms. Please read the form for full proxy voting details! Hope to see you there!!
