For The Love of Trails - TS X SORCA
SORCA is partnering with Tourism Squamish to launch "For the Love of Trails," a summer stewardship and visitor education campaign designed to encourage trail users to directly support the network. To amplify the impact of these contributions, Tourism Squamish has committed to matching up to $10,000 in total donations raised through the campaign by the end of the summer.
As part of this initiative, SORCA and Tourism Squamish have signed a Memorandum of Understanding focused on destination stewardship. This partnership balances recreation and tourism growth with care for our local environment and community infrastructure.
Throughout the summer, you will see the campaign at trailheads, local businesses, and online. Using illustrated content and creative storytelling inspired by Squamish riding culture, the campaign highlights the reality that world-class trails do not maintain themselves. All funds raised will go directly toward the maintenance and sustainability of our existing trail network.
When you see the campaign out there, please share it and talk about it with visiting friends to help open up the conversation around shared responsibility. To find out more, head to the link below.
